Netflix on Wednesday launched its service in Japan, the latest move in the U.S.-based online streaming giant’s global push as market competition heats up.
Clearly eager to penetrate a new market, U.S. video streaming giant Netflix Inc. kicked off its online service in Japan on Sept. 1, hours ahead of schedule.
A party was held in Tokyo on the evening of Sept. 1 to celebrate the start of the company's Japan operations originally scheduled for the following day. But Netflix Japan President Greg Peters suggested they open for business right then and there.
The company said it has partnered with Japanese mobile carrier SoftBank in a joint bid to tap 36 million households with high-speed Internet access. The announcement in Tokyo was attended by Netflix founder Reed Hastings.
Netflix, which has 65 million users in 50 countries, said its Japan service would cost 950 yen a month.
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