The app industry continues to grow, hitting 90 billion US dollars globally just in 2016. Due to China's massive consumer base, app downloads globally were up 15 percent in 2016, with revenue figures up another 40 percent. China contributed almost one-third of global app revenue and also became the leading source of iOS App Store revenue in 2016. However, experts say the success of an app is not only defined by revenue generated, but also by user retention.
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